The National Agricultural Development Company NADEC is participating as a sponsor of the Ha'il Toyota International Baja Rally 2026, held under the gracious patronage of His Royal Highness the Governor of the Ha'il Region. NADEC’s participation comes in its capacity as the Food Security Sustainability Sponsor of one of the Kingdom’s most prominent sporting events.

This sponsorship reflects NADEC’s strategic commitment to corporate social responsibility and its support for national events that contribute to community development. It also underscores the company’s efforts to raise awareness of sustainability, food security, and quality of life, by linking these values with high-profile sporting activities that enjoy broad public engagement.

As part of its participation in the rally, taking place from 27 January to 1 February 2026, NADEC will host a range of accompanying activities, including offering visitors the opportunity to sample selected NADEC products, in addition to distributing gifts to attendees and participants. These initiatives highlight NADEC’s focus on direct community engagement and strengthening its presence across national occasions.

NADEC’s support of the Ha’il Toyota International Baja Rally 2026 forms part of its ongoing commitment to backing sports and community initiatives, and to contributing to the success of major events that showcase the Kingdom’s stature at both regional and international levels, while aligning with sustainable development objectives.